Google Rating at Audit
4.3 ★
Strong but stagnating — just below the 4.5 threshold that triggers "Highly Rated"
badge on Maps. Owner responses sparse despite 7,413 reviews.
Digital Presence Score
4.1 / 10
No active social media content calendar. Zero Meta or Google Ads. GBP photos stale.
No SEO strategy beyond organic footfall from Zomato.
Core Opportunity
Massive
7,413 fans with zero brand amplification. Haveli décor, achaar trolley, mud walls —
compelling visual assets completely unexploited on social media.
Before Manopy
Beloved locally. Unknown digitally.
7,400+ fans — but almost no brand content online
No
Active Social Presence
✗ No Instagram content calendar — sporadic, low-quality posts✗ Zero Meta or Google Ads — relying purely on walk-ins & Zomato✗ 7,000+ reviews — less than 5% had owner responses✗ GBP incomplete — no posts, stale photos, Q&A inactive✗ No local SEO strategy beyond organic listing✗ Haveli décor, mud walls, achaar trolley never showcased as content
→
After Manopy
Noida's most talked-about desi dining experience.
Heritage aesthetics turned into a conversion machine
✓ 3× weekly Reels — achaar trolley, mud walls, kebab moments, haveli
interiors✓ Hyperlocal Meta ads targeting Noida Sector 18 & Sector 27 radius✓ 88% review response rate — rating climbing from 4.3 toward 4.6✓ Full GBP with weekly posts, festival offers, seasonal specials✓ Ranking #1 for "best north indian restaurant noida sector 18"✓ Village aesthetic content series went viral in Delhi NCR food community
+72%
Increase in weekend covers vs pre-engagement baseline
4.3→4.6
Google rating target in 90 days via review strategy
3.9×
Instagram organic reach growth — village content series
₹2.4
ROAS on Meta lunch & dinner campaigns
Three Pillars of Transformation
01
Content Strategy
Making India's heritage
02
Google Presence
Turning "just browsing"
03
Local SEO
Owning Sector 18 &
Google Business Profile: Before vs After
Before Manopy
Google rating
4.3 ★ (stagnant)
Total reviews
7,413 — growing slow
Owner response rate
<5%
Owner posts/month
0
Q&A section
Inactive
Photos (recent)
Stale, no new uploads
Maps local rank
Page 2 (sector 18)
Google rating
4.6 ★ target (rising fast)
Total reviews
8,000+ (velocity rising)
Owner response rate
88%
Owner posts/month
8–10 posts
Q&A section
Live — 14 answered
Photos (recent)
Weekly new uploads
Maps local rank
#1 (sector 18)
M0
Month 0
Growth Audit Six digital gaps identified. 90-day content strategy built
around the haveli aesthetic. Asset shoot planned.
M1
Month 1
Content + GBP Live Achaar trolley Reels posted. GBP fully updated.
Review-response programme launched. Reach up 1.8×.
M2
Month 2
Ads + Influencers Meta lunch & dinner campaigns live. NCR food
micro-influencers hosted. Organic reach 3.2×. New reviews surging.
M3
Month 3
Tables Consistently Full Weekend covers up 72%. Rating at 4.6. ROAS
₹2.4. Client converts to 6-month retainer.
"
I visited Desi Vibes and the experience was truly memorable. The ambience is simply beautiful — rustic,
traditional, and full of desi charm. The interiors with earthy tones and cultural décor give a haveli-style feel
that instantly makes you comfortable. The Mutton Rogan Josh was outstanding — rich, flavourful gravy with the
perfect balance of spices. Truly exceeded every expectation.
— Google Maps Reviewer · 5 ★ · One of 7,413 reviews ·
Sector 18, Noida
