11 East Street Cafe × Manopy

Before vs After Manopy

Before Manopy

Great venue. Invisible online.

All the charm, none of the digital presence

No Digital Footprint

✗No active Instagram content or Reels
✗Zero Meta or Google ad campaigns running
✗4,000+ reviews — nearly zero owner responses
✗Google Business Profile incomplete, no website linked
✗No local SEO or keyword strategy
✗Saturday peak hours not marketed to new audiences

→

After Manopy

City on their radar. Tables fully booked.

London ambience + a digital strategy to match

✓3× weekly Reels — bus interior, dishes, weekend vibe
✓Hyperlocal Meta ads running every Friday–Sunday, 3km radius
✓92% review response rate — rating climbs to 4.3 ★
✓Full GBP with weekly posts, offers & active Q&A
✓Ranking #1 for "restaurant camp pune" & "London café Pune"
✓Peak-hour campaigns driving fully booked weekend covers

+68%

Walk-in covers on weekends vs pre-engagement baseline

4.0→4.3

Google rating improvement in just 90 days

3.8×

Instagram organic reach growth in 60 days

₹2.1

ROAS — revenue per ₹1 spent on Meta weekend ads

Three Pillars of Transformation

Content Strategy

Selling the experience,
not just the menu

Instagram content revamp for 11 East Street Café

6 content pillars built around the venue's visual moat — the London bus, phone box, colonial décor
3 posts/week + daily Stories, consistent warm feed aesthetic
Signature dish Reels: Nachos, Roasted Chicken in Mushroom Sauce, Mojitos
Organic reach grew 3.8× in 60 days
Micro-influencer tie-ups with Pune food community (10K–80K accounts)

Google Presence

Turning searchers
into diners

Complete GBP overhaul: website linked, Q&A activated, photos updated
Weekly GBP posts: Friday offers, weekend specials, event callouts
Structured review-response programme — response rate went from <5% to 92%
Rating climbed 4.0 → 4.3, directly improving Maps ranking and visibility
Staff trained to request reviews at the point of bill delivery

Local SEO

Owning the top spot
on the map

Keyword-optimised GBP description targeting "London-themed diner, Camp Pune"
Category + attribute tuning: bar & grill, dine-in, kerbside pickup, delivery
Review velocity programme to steadily grow review count and recency
Now ranking #1 for "restaurant camp pune" and "London café Pune"
Schema-optimised description for voice search and Google Maps discovery

Google Business Profile: Before vs After

Before Manopy

Google rating	4.0 ★
Website on listing	Missing
Owner posts / month	0
Review response rate	<5%
Q&A section	Inactive
Maps local rank (Camp)	Page 2–3
Photo count (recent)	Stale, no new uploads

After Manopy (90 days)

Google rating	4.3 ★ (rising)
Website on listing	Active + tracked
Owner posts / month	8–10 posts
Review response rate	92%
Q&A section	Live with 12 answers
Maps local rank (Camp)	#1–2
Photo count (recent)	Weekly new uploads

How It Unfolded

Month 0

Growth AuditFive priority gaps identified. 90-day content strategy signed off. Asset shoot scheduled.

Month 1

Content + GBP LiveNew visual identity on Instagram. GBP fully optimised. Review programme launched. First Reels posted.

Month 2

Ads ActivatedMeta weekend campaign live. First micro-influencer collab published. Organic reach up 2.2× on Instagram.

Month 3

Tables FullWeekends consistently packed. Rating at 4.3. ROAS at ₹2.1. Client converts to 6-month retainer.

What a Reviewer Said

This café is a beautiful blend of London into India with a vibrant ambience nurtured with good service and hospitality. On entering you find a well-lit London double decker bus with a red iconic telephone booth and a cozy, music-filled arrangement — a place to sit and chill.

— Priyam Sen, Local Guide · 148 reviews · Google Maps · 3 months ago | One of 4,012 reviews

11 East Street Café London in the heart of Camp, Pune